Sustainable Competitive Advantage

Sir Manu Machaba is a legal and business consultant. He is also a Mentor and a Coach. His company assists corporates, public sector, entrepreneurs, and individuals with business solutions- legal and professional. In this video Sir Manu Machaba unpacks what Business Competitive Advantage is about and how to develop a sustainable one. Competitive Advantage is what distinguishes you from similar competitors. It is the reason users select your product or to use your services over your competitors- one that puts you in a favourable profitable position. It may be because of various reasons such as uniqueness, price, processes, customer centricity, product, etc. However, because Competitive Advantage is never permanent, it needs to be reviewed to remain relevant and attractive to your customers or clients.


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